Spain’s Big Three to Form New Digital Distributor | Publishing Perspectives

Spain’s Big Three to Form New Digital Distributor | Publishing Perspectives: "MADRID & BARCELONA: Spain has not been on the leading edge of the digital revolution up to this point. Now, after years of observing how the market has developed in other countries, the biggest publishing groups in Spain have decided the moment has come to take a big step forward - and they will do it together. Planeta, Random House Mondadori, and Santillana, which together make up some 70% of the market, are joining forces to set up a digital distribution company for ebooks. This initiative will go hand in hand with a major marketing effort starting with a splashy launch of e-books and e-readers this holiday season through at least one major retailer. They have set a goal of having every frontlist title able to be published simultaneously in both print and ebook form by mid 2011.
In addition, given the strength of cell-phone penetration in Spain, the plan calls for making ebooks available through smartphone apps, starting with the most popular devices from Apple and Nokia.
In negotiations with the Association of Spanish Literary Agencies (ADAL), the publishers have agreed to price ebooks at 80% of a printed books cover price, with a standard 25% royalty rate. Booksellers will be offered a maximum discount of 50%. The two groups hope to sign an agreement soon."