Amazon, Barnes & Noble, and the Battle for E-Books - Rita McGrath - Harvard Business Review

Amazon, Barnes & Noble, and the Battle for E-Books - Rita McGrath - Harvard Business Review: "This is a classic Stage I effort; by creating its own vertically-integrated model, Amazon hopes to generate such a superior user experience that it, like Apple, might come to dominate book distribution the way Apple is a force in music. This attempt to create a Stage I competitive advantage, however, may misfire. This could happen if other players can mobilize their own resources to create a great, horizontally-structured alternative for book lovers that doesn't hand all that industry power to one player."