MediaPost Publications NPD: E-Readers Slow to Catch On 08/10/2009

MediaPost Publications NPD: E-Readers Slow to Catch On 08/10/2009: "However, unlike other technologies, the early adopters in the e-reader category tend to be affluent leisure readers, rather than young men. The tipping point for the e-readers, Rubin says, will likely come as they become more widespread among students. 'Textbooks are likely the key to exploding past the leisure readers,' Rubin says."