Google eBooks Paves The Way For Ad-Supported Publishing | Forrester Blogs

Google eBooks Paves The Way For Ad-Supported Publishing | Forrester Blogs: "But the ultimate effect of Google eBooks, if Google knows what's good for it, will be the creation of an ad-supported publishing model. This is where the anger starts. Because I'm putting words in Google's mouth -- words they may or may not be thinking but certainly words they don't want to say out loud -- but mostly because I'm proposing something that is so counter to the philosophy and mindset of the publishing industry that I may be shunned for even suggesting it."