E-book biz too fixated on regular readers? If so, what to do about it? | TeleRead: Bring the E-Books Home:
"“I’m not the audience e-readers should be aimed at,” writes Jason Pinter, a best-selling author and Huffington Post contributor. “Yet for some strange reason I am. By marketing the Kindle to me—i.e. ‘adults’ who already read regularly—publishing is merely doubling down on the biggest problem facing the industry: not imageenough people read books. Right now, e-readers are being promoted as an alternative to paper. Big mistake. E-readers should be promoted as a cool option for non readers or hesitant readers. Instead, they’re stunningly being ignored.”"
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