Hybrid Books From Publishers Like Simon and Schuster Add Video and Web Features to Reading - NYTimes.com:
"“Everybody is trying to think about how books and information will best be put together in the 21st century,” said Judith Curr, publisher of Atria Books, the Simon & Schuster imprint that is releasing the electronic editions in partnership with Vook, a multimedia company. She added, “You can’t just be linear anymore with your text.”"
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