Kindle - People Know About It, People Want It - NYTimes.com: "Here are some key findings from the J.P. Morgan survey: * 37 percent of those surveyed knew about the Kindle.
* 51 percent of those who read 10 books or more every year knew about it.
* Less than 5 percent owned one.
* About 15 percent said they were planning to buy one.
* Of those not looking to buy a Kindle, nearly 75 percent said that they were put off by the high price.
* Nearly 73 percent said that they preferred reading paper books."
Wednesday, August 26, 2009
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